The Fresh Finds playlist is often the very first level of Spotify playlisting for independent artists, serving as a launchpad for many artists who have gone on to wide mainstream success - Clairo, Omar Apollo, Curtis Waters, 100 gecs, Amine, and countless more. Today, Spotify surprised its talent community by revealing a brand new partnership program for independent artists! Centered around the Fresh Finds playlist, the program focuses on helping developing artists learn, collaborate, and grow, giving them the tools for long-term, sustained career success. As its competitors try to steal the streaming crown, Spotify is taking steps to engage and support its massive community of independent artists.